NICK DAUGhtry
A Chicago-based Creative Director and multi-disciplinary designer.
Nick Daughtry is a highly skilled Creative Director and designer based in Chicago, who possesses extensive experience in the fields of advertising, marketing, and design. He is deeply passionate about the art of design and is dedicated to the process of crafting and enhancing brands through innovative strategies and creative solutions that create tangible experiences for consumers.
Patreon
Rebrand
Working with Wolff Olins, we developed a flexible and dynamic brand identity focused on creators. As the Creator Economy grew and creators found new ways to earn money, we positioned ourselves as the only platform where creators have complete control over their work. Our rebranding included updating the brand's visual identity, website, and products.
Modelo x RSVP Gallery
ComplexCon was making its debut in Chicago, determined to get a brand to activate, my team quickly spun up ideas for culturally relevant collaborations that could kick-off the weekend.
For Modelo our idea was centered on kicking starting the night with a focus on Modelo’s little secret (It’s the best base for Mexican-inspired cocktails). The team at Modelo said “YES” three slides into our pitch and we were off an running.
Patreon
product launches
Product launches at Patreon are a key moment for the team as we introduce new features that enhance a creator’s tools. With options like Chats, Discovery, and Gifting, we’ve increased ways for creators to grow, share, and engage with their community.
Patreon soundstage
SXSW 2024
In 2024, Patreon sponsored the Creator Economy track at SXSW and hosted a live podcasting event to help creators. Soundstage was an engaging live podcast event with several big creators, allowing fans to participate in a live recording and meet their idols.
→ View project (Coming soon)
Corona hard seltzer
PRODUCT LAUNCH
Corona Hard Seltzer launched in 2020 when bars were closed, and at-home cocktail crafting was at its peak. With a crowded seltzer market, our goal was to break through the noise. We showcased Corona Hard Seltzer and Corona Refresca's versatility by positioning these new additions to the market as more adaptable and bartender-friendly than those of our competitors.
Patreon
Creative Spaces
Times Square is full of brand ads, but for Patreon creators are our brand. So we purchased an ad space and used it to highlight some of our biggest creators along with pro opportunity for any creator to take over the space.
→ View project (Coming soon)
SMITHWORKS VODKA
BLAKE SHELFTON
Holiday season is filed with brand noise and sales. Smithworks asked for the same, but rather than paid media we flipped the ask on it’s head and knocked earned our of the park with a fun play on Elf on the shelf by creating a mischievous Blake Shelfton, Smithworks vodka bottle and all.
Wilson sporting goods
THE CLASH
Wilson wanted to launch their revolutionary racket, “The Clash,” with a bang!
The new racket provided more power, control, and better handling for all player types.
Our team developed a mobile tour to get the racket in players hands across the country. Partnering with influencers and sponsored players to host tennis events to get hands-on with this revolutionary product and the pros that used it.
→ View project (Coming soon)