Corona Hard Seltzer
Corona was releasing a hard seltzer at the beginning of 2020 and tasked the team with creating a unique memorable way to launch the brand with trade and consumers.
The Cocktail Book
By showcasing the versatility of Corona Hard Seltzer and Corona Refresca, we positioned the new additions to the market as more versatile and bartender-friendly than other competitors.
The book presents a fresh visual language that ties brand heritage through a Mexico-inspired palette with modern photography. Our team art directed and shot all imagery.
The Paletta Cart
Sampling the product was high priority ask and doing so outside of 21+ location was illegal. After researching and sampling the flavors we realized they were extremely reminiscent of freeze pops. Focusing in on Corona’s deep Mexican heritage and a Chicago summer staple. We brought to like the neighborhood paletta cart and created matching flavor popsicles for sampling.
We produced three dozen carts that were sent around the country.
hard seltzer hideout
The Hard Seltzer Hideout was created to immerse consumers in a sensorial experience where flavor is brought to life through touch, scent and interactive visuals inside of custom-built shipping containers designed to look washed-ashore in surprising locations.
Sadly, this never came to fruition due to Covid.
